People go to the Web first. Whether to find out about a company or a product, shop, invest, exchange pictures and opinions, or job hunt, people look to the Internet. This means that, more and more, your Web site or perhaps your social media presence is your first point of contact for prospective clients and customers.
Making the Internet Work for You
Online marketing takes the same careful planning and implementation as the rest of your marketing communications. This includes your website, your online marketing and advertising, email marketing, and conversations you have with your customers and prospects … and conversations they are having with each other about your company or products.
It is important that the brand experience the customer, client or prospect has matches your brand promise. At every touchpoint, you must provide a consistent brand image, message, and positive experience of your company and its offerings.
As the saying goes, you never get a second chance to make a first impression. It is essential that your Web site is well designed and written so that it,
- Engages your target audience,
- Presents your business in the best light,
- Reinforces and strengthens your brand,
- Is easy and intuitive to use and navigate, and
- Is consistent in message, tone and brand image with your other marketing.
On top of that, your site needs to be optimized so it is search engine friendly.
Strategic use of email, sent only to people who care to receive it from you, can be one of the most effective ways to build and reinforce your connection with clients or customers, keep your brand in front of them, and increase sales.
We have Friends who specialize in social media engagement and its ongoing management. If you are in a business for which social media involvement is important, this is not an area that should be overlooked. (BTW, Reid Neubert had his Friends way before you could "Friend" someone online!)
Internet Marketing Services:
- Website analysis & usability review
- Website development
- Search engine optimization (SEO)
- User interface (UI) development / user experience design
- Online marketing
- Email marketing
- Social media engagement
- Online/off-line integration
- Internet marketing consulting