There are three aims for branding and marketing: To make your company more desirable, more memorable, and therefore more profitable. We work from that unique perspective.
When all elements of marketing flow out of a focused marketing and branding strategy, everything works together to reinforce and strengthen your brand image. This moves your brand toward top-of-mind, and that's where you want it to be.
On the other hand, the more people have to think about whether to do business with you or with a competitor, the more it costs you. Why? Because,
- Fewer of them are going to choose you.
- Those that do are going to take more time, effort and money to land.
- That means increased expenses for marketing, advertising and sales.
We Provide Focus and Direction
Sherlock Holmes said, "It is of the highest importance in the art of detection to be able to recognise out of a number of facts which are incidental and which are vital."
The same is true in the art of developing the right marketing strategy for you.
We detect which of the many factors surrounding your target market, your products or services, your company, staff, and culture are the essential ones around which to build your marketing strategy.
It is elementary, but it is not simple: Don't underestimate the importance of strategic marketing that is right on target. Well-targeted, strategic marketing engages your audience. It increases the perceived value of your brand, and therefore increases your margins and your bottom line.
For well detected and well executed strategic marketing, contact Reid Neubert + Friends today.
Strategic Marketing Services:
- Market definition
- Competitive analysis
- Marketing consulting
- Marketing plans