Marketing & Branding Strategy

P.O. Box 1421
San Rafael, CA 94915
415 / 456-6265
reid@neubertweb.com

Making Every Impression Count

Well-targeted, strategic marketing engages your audience. It makes a connection with them. When all elements of marketing flow out of a focused marketing and branding strategy, everything works together to reinforce and strengthen your brand image.

Sherlock Holmes said, "It is of the highest importance in the art of detection to be able to recognise out of a number of facts which are incidental and which are vital." The same is true in the art of developing the right marketing strategy for you.

We need to detect which of the many factors surrounding your products, your company, staff, and culture are the essential ones to build your marketing and branding strategy around.

Trying harder strategically

Having the right marketing strategy is crucial. Consider this classic example: For years, Avis spent millions trying to convince everyone they were better than Hertz and lost money in the process. Then, their advertising agency came up with a brilliant new strategy. Admit they were number two and make it an advantage: "We're number two. We try harder."

Fact: they were number two. Perception: It makes sense that the number two company might try harder, so perhaps give better service and have better prices. That marketing strategy was hugely successful, and they turned profitable – very profitable – for the first time in 13 years!

It's elementary

Don't underestimate the importance of a branding and marketing strategy that is right on target. Without it, your company's marketing and advertising is hit and miss at best.

For a well-detected marketing strategy, call Reid Neubert + Friends at (415) 456-6265 or email Reid today.

Reid Neubert + Friends – Strategic Branding & Marketing Consultants in the San Francisco Bay Area.