Strategic Marketing & Branding by Reid Neubert + Friends

P.O. Box 1421
San Rafael, CA 94915
415 / 456-6265
reid@neubertweb.com

Making Every Impression Count

Well-targeted, strategic marketing engages your audience. It makes a connection with them. When all elements of marketing flow out of a focused marketing and branding strategy, everything works together to reinforce and strengthen your brand image.

Sherlock Holmes said, "It is of the highest importance in the art of detection to be able to recognise out of a number of facts which are incidental and which are vital." The same is true in the art of developing the right marketing strategy for you.

We detect which of the many factors surrounding your products, your company, staff, and culture are the essential ones around which to build your marketing and branding strategy.

Trying harder strategically

Part of strategic marketing means having the right marketing strategy. Consider this classic example: For years, Avis spent millions trying to convince everyone they were better than Hertz and lost money in the process. Then, their advertising agency came up with a brilliant new strategy. Admit they were number two and make it an advantage: "We're number two. We try harder."

Fact: they were number two. Perception: It makes sense that the number two company might try harder, so perhaps give better service and have better prices. That marketing strategy was hugely successful, and they turned profitable – very profitable – for the first time in 13 years!

It's elementary

It is elementary, but it is not simple. Don't underestimate the importance of strategic marketing and branding that is right on target. It increases the perceived value of your brand, and therefore your margins and your bottom line.

For well-detected strategic marketing, call Reid Neubert + Friends at (415) 456-6265 or email Reid today.

Reid Neubert + Friends – Strategic Marketing & Branding Firm in the San Francisco Bay Area.